About Us
Shrunk Store is an ethical childrenswear label that creates intentionally timeless, high quality, and considered pieces that can be passed down for generations to come.
Created in direct response to the disposable nature of childrenswear, Shrunk consciously designs, produces, and collaborates, to create quality items that last lifetimes.
Designed to be passed down from generation to generation, Shrunk’s intentionally limited range of toddler wear is for any family that desires to make the world a better place for future generations.
With each item made either by local, small batch manufacturers, or in collaboration with ethical fashion labels, Shrunk Store is for those who choose longevity and quality over excess and disposability; for those who see clothing as meaningful heirlooms for stories, history, and love.
The Modern Day Heirloom
Shrunk Store is reinventing the modern-day heirloom. What was once common-practice – passing down clothes from one generation to the next – has been lost in the name of overconsumption and excess.
With its small-batch range of toddler wear, Shrunk is reviving this practice. Each Shrunk piece has been intentionally designed with longevity in mind and sustainability at its core.
In the modern world, with its digital assets and fast-paced trends, the heirloom stands beautiful, original, and powerful. Because items hold stories. Their sentimental value is incalculable. And those made with ethics, gifted with love, and worn with joy are the very best the material world has to offer.
When you purchase Shrunk, you are purchasing far more than an item of clothing. You are creating the opportunity to pass down story, create history, and engender love, for generations to come.
Our Philosophy
Shrunk Store is the embodiment of sustainability, not as a buzzword, but as a way of life. It’s present in every item that is intentionally and consciously created; it’s present in the way we operate, work and grow.
We are not producing sustainable clothing in an unsustainable way. Everything – from the products produced, to the brands we collaborate with, to the growth strategies and expansions we say no to – sustainability is front and centre.
We are an expression of sustainable production and operation. We smoothly produce useful and beautiful pieces in a thoughtful and considered way.
We are a reflection of creative restraint, representing a true balance of work, life, and play.We create what we believe needs to exist, and leave the rest.
We create with the intention that each item will last lifetimes. We create with an ever-present awareness of our responsibility as producers and creators in the world.
We illustrate what it means to truly produce responsibly, with our values, morals and ethics intact.