Shrunk Store takes-on the problem of disposable childrenswear by creating timeless pieces that you will be happy to store, after your toddler has grown out of them, for the next generation of toddlers.

Each Shrunk piece has been intentionally designed with longevity in mind and sustainability at its core. When you purchase Shrunk, you are purchasing far more than an item of clothing. You are creating the opportunity to pass down a story, create history, and engender love, for generations to come. Shrunk Store is reinventing the modern-day heirloom. What was once common-practice – passing down clothes from one generation to the next – has been lost in the name of consumerism.

Shrunk Store is committed to local, small batch manufacturing or collaborating with ethical labels. “Shrunk Store is for those who choose longevity and quality over excess and disposability; those who see clothing as meaningful heirlooms for stories, history, and love”.